THERAPY IS NOT WHAT IT USED TO BE AND THAT IS EXACTLY WHY IT WORKS

Walk into any psychology practice today and you will find something striking, there is no one-size-fits-all model anymore.

What began with Freud’s infamous couch and long silences has now evolved into a dynamic, evidence-based, human-centred profession that is meeting people where they are. And thank goodness because modern life is anything but linear.

A quick tour through time shows that therapy’s evolution mirrors our understanding of the human mind. First, there was psychoanalysis (slow, interpretive, deeply introspective), then came Gestalt therapy (which brought the body and present-moment awareness into the room), then humanistic approaches emerged, focusing on self-actualisation and empathy. 

CBT, arguably the most famous modern modality, gave people tools such as worksheets, thought records, real-world strategies. Now, newer forms like ACT, EMDR, somatic therapy, and schema therapy are changing the game again and making therapy more accessible, experiential, and practical than ever before. 

We needed change, and change is here to stay!

Therapy is not just for when things get bad. One of the biggest mindset shifts in recent years is that therapy is no longer just crisis support. I know a woman who booked her first session after getting promoted. I asked why and she told me that she wanted to manage imposter syndrome before it took hold. She did not need to be “broken” to benefit from insight and growth.

This is the shift I love, therapy as strategy and emotional training as growth work.

When I speak with practitioners and clients alike, the message is clear, today’s therapy is not a just diagnosis, it is a safe, strategic space to build clarity and capability, emotionally, mentally, even professionally.

The practitioners are changing too, gone are the days of clinical distance and cold detachment. The best therapists today are highly trained, emotionally intelligent, and warm. They ask the tough questions and hold space at the same time. I recently sat in on a group supervision session and listened to a psychologist break down how she helped a client unlearn inherited family trauma using both schema therapy and a narrative technique. It was not about fixing the client. It was about making sense of patterns, honouring their story, and giving them tools to write a better next chapter.

This is what modern practice looks like: blending science with soul.

As someone with a background in people strategy and business growth, I have worked across industries. Psychology has my attention right now, not just as a human, but as an investor because the demand is growing and the impact is profound. And also because this is a field that blends everything I believe in: helping people rise, designing systems that support professionals, and building scalable practices that do not compromise on care. That means supporting clinicians, investing in infrastructure, and evolving models that allow practitioners to thrive, not burn out.

It is my belief that we need to build:

• Practices that run as well as they careWhere operations match the excellence of clinical care.  

• Spaces where clinicians are heard, not just hiredBurnout in mental health is real, we fix it with support, structure, and shared vision.

• Care models that blend access, outcomes, and ethicsTelehealth is not going anywhere, but neither is the power of in-person sessions. Let us do both well.

• Ownership with empathyPractice growth should not come at the cost of care. Profit and people are not mutually exclusive.

  
  

Therapy has evolved beautifully and the business of therapy is catching up. What used to be slow, reactive, and stigmatised is now agile, empowering, and mainstream. 

Whether you are a practitioner, a patient, a founder, or someone who just wants to build better, the future of mental health belongs to those who can combine evidence with empathy, structure with soul.

And I am here for that evolution, as a partner, a strategist, and someone who believes that human care is still the most important business in the world.